A man pointing his finger to a increasing chart
A man pointing his finger to a increasing chart
A man pointing his finger to a increasing chart

Empowering European Founders with a Fair and Sustainable Equity Future

Early-stage Startups: Educate. Empower. Evolve.

Our Visionary Approach

Our Visionary Approach

Our Visionary Approach

We're on a mission to accelerate and scale up education across the European and UK early-stage startup community. Our vision is to empower founders with the insights and resources they need to establish a co-founding culture (and cap tables) that thrive on fairness and sustainability.

Educate, Empower, Evolve

Get access to dedicated tools, learning resources and services specifically tailored for early-stage startups.

Collaboration Beyond Borders

Benefit from the collective insights and guidance from our European Slicing Pie champions and ambassadors.

Seamless, Efficient, Fair

Help streamline jurisdictional and implementation processes so founders can build fairer businesses without barriers.

Slicing Pie

Slicing Pie

Slicing Pie

The simple way to reward future equity for

pre-investment startups.

The simple way to reward future equity for

pre-investment startups.

The simple way to reward future equity for

pre-investment startups.

A working desk containing a plant and a picture of a dog
A working desk containing a plant and a picture of a dog
A working desk containing a plant and a picture of a dog

Learn

Learn

Learn

Slicing Pie is a universal methodology that creates a perfectly fair equity split in an early-stage bootstrapped startup company.

Slicing Pie is a universal methodology that creates a perfectly fair equity split in an early-stage bootstrapped startup company.

Slicing Pie is a universal methodology that creates a perfectly fair equity split in an early-stage bootstrapped startup company.

Based on observable events and self-adjusting over time, Slicing Pie will stay fair no matter what changes over time. Use the founders startup calculator equity to calculate the value of your own founder equity split and understand how to allocate equity to all your founders, employees and partners.

Based on observable events and self-adjusting over time, Slicing Pie will stay fair no matter what changes over time. Use the founders startup calculator equity to calculate the value of your own founder equity split and understand how to allocate equity to all your founders, employees and partners.

Based on observable events and self-adjusting over time, Slicing Pie will stay fair no matter what changes over time. Use the founders startup calculator equity to calculate the value of your own founder equity split and understand how to allocate equity to all your founders, employees and partners.

A thinking man using a computer mouse in front of a browser window
A thinking man using a computer mouse in front of a browser window
A thinking man using a computer mouse in front of a browser window
A girl looking at stars with a  telescope
A girl looking at stars with a  telescope

Build

Build

Build

Get the cofounding team right

Get the cofounding team right

Get the cofounding team right

But getting the right cofounding team is very hard. 70% of startups fail because of disagreements between founders. Why? Because cofounding isn’t as simple as drawing up an agreement and shaking hands on it.

Get your cofounding team right, and you’ll be in the best possible position to handle any challenge that’s thrown in your direction. Get it wrong, and not even the best business idea will be able to survive.

But getting the right cofounding team is very hard. 70% of startups fail because of disagreements between founders. Why? Because cofounding isn’t as simple as drawing up an agreement and shaking hands on it.

Get your cofounding team right, and you’ll be in the best possible position to handle any challenge that’s thrown in your direction. Get it wrong, and not even the best business idea will be able to survive.

But getting the right cofounding team is very hard. 70% of startups fail because of disagreements between founders. Why? Because cofounding isn’t as simple as drawing up an agreement and shaking hands on it.

Get your cofounding team right, and you’ll be in the best possible position to handle any challenge that’s thrown in your direction. Get it wrong, and not even the best business idea will be able to survive.

Grow

Grow

Grow

Early-stage equity management. Simplified.

Early-stage equity management. Simplified.

Early-stage equity management. Simplified.

Create your very own pre-investment cap table on WE.VESTR with their built-in Slicing Pie feature!

WE.VESTR is the shareholder management platform for founders, by founders. From incorporation to exit, they simplify equity to create more seamless collaboration and financial inclusivity for startups at all stages of growth.

Create your very own pre-investment cap table on WE.VESTR with their built-in Slicing Pie feature!

WE.VESTR is the shareholder management platform for founders, by founders. From incorporation to exit, they simplify equity to create more seamless collaboration and financial inclusivity for startups at all stages of growth.

Create your very own pre-investment cap table on WE.VESTR with their built-in Slicing Pie feature!

WE.VESTR is the shareholder management platform for founders, by founders. From incorporation to exit, they simplify equity to create more seamless collaboration and financial inclusivity for startups at all stages of growth.

An umbrella resisting to bad weather
An umbrella resisting to bad weather
An umbrella resisting to bad weather

About Us

With the Slicing Pie Alliance, we dream of a Europe where every early-stage founder has the knowledge and tools to establish stable, equitable co-founding teams from the outset. 

Our mission is clear: to supercharge the early-stage European startup community, by providing education, tools, and connections that lay the foundation for a fair and sustainable business and co-founding future.

Drag and drop email campaign designer
Drag and drop email campaign designer
Drag and drop email campaign designer

Join the Movement

Are you ready to be part of a revolution in co-founding culture? Join the Slicing Pie Alliance, where knowledge meets action, and fair equity is not just a principle but a way of business. Let's build a future where every founder has the tools and support they need to create a lasting success.

Join the Movement

Are you ready to be part of a revolution in co-founding culture? Join the Slicing Pie Alliance, where knowledge meets action, and fair equity is not just a principle but a way of business. Let's build a future where every founder has the tools and support they need to create a lasting success.

Join the Movement

Are you ready to be part of a revolution in co-founding culture? Join the Slicing Pie Alliance, where knowledge meets action, and fair equity is not just a principle but a way of business. Let's build a future where every founder has the tools and support they need to create a lasting success.

Founding Partners

Mike Moyer

Mike Moyer

Author & Inventor of Slicing Pie

Having started a number of companies Mike has also authored multiple books on business and entrepreneurship. Including Slicing Pie, an original methodology Mike has invented to help founders and investors solve specific problems around splitting equity in their startup company. In addition to writing and speaking, Mike is the founder of Fair and Square Ventures, LLC where he invests in early-stage ventures and provides consulting focused on management and revenue generation.

Mike Moyer
Compass

Jane Nevrlka
Fouther & Author of Cofounding

Jana is the founder of Cofounding and author of Cofounding The Right Way. Deciding there must be a better way to build cofounding teams and finding little knowledge or support available, Jana decided to fill the gap herself. With one successful and one failed cofounding experience behind Jana, she has spent the past 10 years learning what’s required to build better business partnerships and combining her legal and business background, now helps founders across the world to build successful and lasting businesses.

Compass
A coin that contains a symbol about collaboration

Floris van Hoogenhuyze
Co-founder and CEO of WE.VESTR

Before WE.VESTR, Floris successfully co-founded and built two companies in PropTech followed by Barqo, the Dutch market-leading online boat rental platform that he successfully exited in 2021.

Since founding WE.VESTR in 2020, the platform has grown to serve as a portfolio management tool for investors, a Slicing Pie tool for super-early stage founders and as an all-in-one equity management solution for all founders going from incorporation to exit. 

Compass

Events

Events

Events

Check out our upcoming events.

Check out our upcoming events.

Check out our upcoming events.

Let's connect

Let's connect

Let's connect

Reach out to us for collaboration opportunities

Reach out to us for collaboration opportunities

Reach out to us for collaboration opportunities

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Two buttons classic cable mouse
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